Recent on-brand business photography project for social medial agency Modern Media based in Surrey / London.
Get my top tips on the visual side of social media, my fave photo apps and how you can make your business stand out with on-brand content.
I have been super busy the last couple of months, all very inspiring stuff! I have been involved in some brilliant projects, two of the companies I have been working with are just setting up so do stay in tune for the launches of those. Working with businesses in the very early stages is so exciting. I have been able to really get involved in the colour pallet choices, utilising my creative background putting together conceptual ideas for the images, making up shoot mood boards and offering my guidance on the style and content of the images that will become so important to those businesses.
As businesses use visual platforms such as Instagram more and more, the importance of carefully curated and personalised visual content becomes ever more paramount in the bid to stand out. With the channels we use to promote our businesses saturated, the expectations have made a distinct shift upwards, especially for smaller businesses. As this trend develops the viewer has become more discerning in what successful and compelling imagery consists of. As with any advertising, every aspect has to be considered, meticulously curated and on-brand. A feed with content which includes professional custom images of your business can really give it that edge. Regardless of what the business involves, at the end of the day, people love good photography, the increasing success of Instagram alone is a clear marker of this. At a recent she.space workshop on social media with Fiona Knowlton of TG Media, we looked at the engagement and use of the various platforms, it was surprising and it is clear; Instagram is where it’s at. If you are a business and you are not on it already, then get involved! Facebook is still a major one for B2C, however, Instagram crosses that boundary and is good for both B2C and B2B, giving those who specialise in B2B like myself, a very exciting platform to make our mark on.
There are a few tips you can utilise to produce good visual content; a mix of text based posts in your brand font and colours mixed with professional on-brand images of your business, curated stock and if your brave enough then some pictures taken by yourself, can be the key to a really successful feed. If you look around at the feeds which you love, you will likely find this is format they follow.
Creating your own images may be easier than you think. Once you start thinking in terms of your brand colours and choose one filter from the many available that fits well with them you will be half way there. Having a good camera on your phone can make the difference as to if the images you make yourself are acceptable to use. I use the iPhone 7 plus, the camera is excellent and I would say a camera phone of this calibre is a must for any business. The portrait mode is brilliant for simulating a shallow depth of field, resulting in images that look more professional than your average phone and it works well on so much more than just portraits. You can add filters either on the social media apps themselves or before posting with photo editing apps. Find one that works and stick with it so everything has the same feel. For phone photo editing I use Photoshop Express, Tadaa, Litely, Colour Story and Snapseed to name a few. For text based posts Canva and Snapseed are brilliant. These apps are ideal for throw away promotional content for social media and can be used with or without images incorporated. Canva is best for text only posts, you can click the plus button next to the colour selection and enter the exact code for your brand colours, ensuring that consistency throughout your marketing. Canva also has different layouts for the various social media platforms which is very helpful.
When producing photos for your business, accessorise the setting with on-brand colours and items relevant to your work. Get a bit creative with it and If you are actually in the images then you can even go as far as keeping your clothing in your brand pallet! Sounds a bit over the top I know but when you see it working as a whole over all the business imagery it really does look good. Getting into this mode is also great for when you have your professional shoot as you then have these things available and scattered about helping to make you and your work environment subtly and beautifully on-brand.
I look forward to sharing more tips and tales in the new year and seeing our businesses develop and thrive. Cheers to a productive 2018! To keep up with my news, follow me over on my various social media platforms, they can be found in the menu on this site.
If you are starting a new business, or are looking to revamp your existing business photography, then please do get in touch. I have the technical skill to create any photographic style so you can build your business imagery exactly as envisioned. Whether your business involves people, products, services or ideas, I transform ordinary images into stand out, on-brand photography. All my quotes are final and full. There are no hidden costs to be added after the shoot so you can plan your marketing budget with confidence.
Make a great first impression!
My headshot session is ideal for those who need to make a great first impression with a striking, professional studio headshot. Perfect for social media, marketing and website use. It is brief, relaxed and efficient, designed for those who are busy or just simply don’t particularly relish spending time in front of the camera. Set in the beautiful Lythe Hill luxury country retreat in Haslemere, Surrey, you are sure to feel at ease.
For more information and to book please visit the Studio Headshot Sessions page.
If you require a more in-depth session, a picture of you in context doing what you do, or a full package to cover all your business photography, then please do get in touch for a bespoke quote.
If you are interested but can not make this date, then please contact me and I will keep you informed of future dates. Many Thanks!
I connect with my clients and they connect with their market.
I guide my clients through the planning and execution of their shoot. I take time to understand their brand and work with them to formulate the images they wish to achieve. I realise that to attain the best possible results, the connection between client and photographer is imperative. I connect with my clients and they connect with their market. That link and understanding is paramount and is underpinned by my attentive client support. Since setting up Sarah Read Veterinary Physiotherapy based in Milford, Surrey, has gone from strength to strength.
Here is what Sarah had to say about her experience with me;
“I recently set up my own business and Suzannah did an amazing job shooting and editing photographs for my website and marketing materials.
I had a few ideas for the types of shot I was looking for and Suzannah fulfilled the brief to the letter while adding some more great ideas of her own which worked really well. Suzannah was so calming and professional and really put everyone at ease during the shoot.
Friendly and efficient, Suzannah was so helpful all the way through the process and I am absolutely delighted with the end results, I get lots of positive comments from prospective clients on my photos. I am quite a perfectionist when it comes to promoting my business and I would highly recommend her to anyone looking for professional images.”
If you are starting a new business, or are looking to revamp your existing business photography, then please do get in touch. All my quotes are final and full. There are no hidden costs to be added after the shoot so you can plan your marketing budget with confidence.
To hear more about what my clients are saying please visit Testimonials.
Creative Connection; It’s a beautiful thing!
I connect with my clients and they connect with their market.
I love working with businesses and there is nothing quite as magical as the startup. I take great pleasure in being involved in such an exciting time for any business. The moment when two minds come together to create something visually compelling is a beautiful thing.
Below are some images from a project I have been working on recently for boutique yoga business, RF Yoga based in Godalming, Surrey.
Here is what Rebecca had to say about her experience with me:
“I have been blown away with Suzannah’s attention to detail, her dedication to ensuring the vision I had for my pictures and theme of my website was captured throughout. I cannot recommend her enough to anyone wanting to bring their business dreams to life. I couldn’t be happier.”
I use my creative background teamed with my technical qualifications to transform ordinary images into insightful, original, stand out photography. I guide my clients through the planning and execution of their shoot. I take time to understand their brand and work with them to formulate the images they wish to achieve. I realise that to attain the best possible results, the connection between client and photographer is imperative. I connect with my clients and they connect with their market. That link and understanding is paramount and is underpinned by my attentive client support.
I provide a comprehensive service, including retouching and compositing in-house. This keeps full creative control, ensuring the exact specifications we are working towards are preserved throughout the project. My clients maintain direct contact with me from initial brief to delivery. I work tirelessly to achieve perfection within strict deadlines. I am familiar with the challenges that are faced when setting up a business while juggling full-time employment and or childcare. I am happy to do business outside of usual working hours to accommodate for this.
If you are starting a new business, or are looking to revamp your existing business with high quality, creatively inspired photography, then please do get in touch. All my quotes are final and full. There are no hidden costs to be added after the shoot so you can plan your marketing budget with confidence.
As a child I always painted and made things. At school and college I carried this on; drawing, painting, designing and using linear editing machines to make short films. It was around this time I began constructing shoots using my friends as models for media and art projects.
Throughout my early education, I always excelled in the artistic and subjects that engaged critical thought and social theory. I was and still am, essentially an artist; photography is my chosen form of expression.
I had always had an interest in photography, but it was during my Foundation year at Camberwell College of Arts, I discovered the darkroom and I basically never came out; I would spend most days like a vampire. The whole of my foundation show was photography. From then on, my creativity was all focused on photography and as my technical range grew, my work developed and my love grew from strength to strength. I completed my Foundation and was awarded a Distinction. I then went on to study Photography within a fine art discipline at London Guildhall University, graduating in 2004 with a 1st BA Honours degree.
After leaving university, I longed to take my lense around the world and so I took a 12 month contract working in an office to save up and then went travelling. As well as taking some nice pictures, I also met my husband and now father of our two children.
Immediately upon our return in 2006, I got to work on building up my commercial photography business, then known as Suzannah Lea Photography (my maiden name). We lived in London then and while setting up, I worked simultaneously in various jobs, anything that would fit in with my photography. Every hour outside of the day job was spent shooting, editing and dreaming of the next bit of equipment I could buy. I had many a night editing until the dawn and then would go straight out on my merry way to work. The love of what I do was the thing that carried me through those times, that and coffee! Suit and heels by day, camera by night! I also exhibited and sold work out of a gallery in East Dulwich on the street where we lived.
I worked in various companies, from a small PR agency, to a corporate international communications company and pretty much everything in-between. I have worked in both the public and private sectors. I met some amazing people and got to work on some incredible projects, but for me it was all about getting home to my camera and building up the career I truly love.
Having worked in various environments, I learnt a lot about company culture and the different needs of various sized businesses and sectors. That understanding has carried through to my commercial photography work. It has also given me a broad knowledge of how business works, which has helped me in setting up my own business and helping others do the same when working with startups.
In early 2009, we moved back to my hometown, Haslemere in Surrey, to set up home and start a family and I began to shoot in the Surrey area as well as London. On 22nd of July 2016, I launched a total rebrand of my business under my married name Ginders, to mark my full return to work having previously scaled back during my maternity.
I plan to build and expand my business over the coming years and continue to develop and grow through my photography. I look forward to all the people I shall meet and being part of their journey too. Get in touch! Exciting times.
These beautifully presented certificates arrived this morning, confirming my Associate qualification, placing me in the top 10% of practitioners. Time to celebrate!
It is official! I am a registered member of the SICIP (Society of International Commercial & Industrial Photographers) and have been accredited with an Associateship ABPPA (Associate of the British Professional Photographers Associates).
The Societies have a strict code of ethics and assessment that is rigidly enforced to ensure the consumer is not only hiring a highly talented photographer, but also one with impeccable business practices.
All organisations that represent working photographers in the UK have virtually identical structures in their qualifications systems.
A little quote from The Societies of Photographers regarding their Associates;
“At this standard, we are viewing images that not only display a high degree of technical ability, but also portray imagination and creativity in execution and presentation. These are important factors that often go hand in hand with higher prices as this qualification is held by the top 10% of practitioners, who coincidentally are often impressive image-makers and astute businessmen.”
It’s really great to be on board with such a prestigious organisation that takes the quality of photography being put out into the world as seriously as I do.
If you would like to discuss booking a commission for high quality, rich, vibrant and creatively inspired commercial photography, please get in touch.