I studied photography at London Guildhall University, graduating in 2004 with a 1st BA Honours Degree. I also have a BTEC Diploma in Art and Design from the University of the Arts London, for which I was awarded a Distinction.
Since setting up in 2006 I have undertaken a variety of commercial photography commissions working with clients such as the US History Channel and the British Museum. Initially, while building up my photography business, I worked simultaneously in London for companies of both public and private sector, ranging from a small PR agency, to a corporate international communications company. Working in these environments has given me an overall understanding of how business operates and an insight into the varying culture and needs of different businesses and sectors. Read more about how I started out in My Journey.
Having also studied design, I have a comprehensive understanding of the practical application of images used commercially online and in print. This creative background teamed with my technical qualifications, experience and broad knowledge of business forms the solid foundation from which I work.
My mission is to empower and arm businesses with the high quality, creative commercial photography, they need to evolve and flourish in a competitive market. Working with creative agencies for their clients and directly with businesses, I connect brands with their market through strong, brand driven imagery, insightfully crafted with strategy. I connect with my clients and they connect with their audience. There is nothing more rewarding, than to see the businesses I work with, forging forward with images that truly reflect the exceptional quality of their work.
I am a registered member of the SICIP (Society of International Commercial & Industrial Photographers) and have been highly accredited with an Associateship; ABPPA. The Associate qualification is held by the top 10% of practitioners. The SICIP has a strict code of ethics and assessment that is rigidly enforced to ensure the consumer is not only hiring a talented photographer but also one with impeccable business practices. Find out more about the SICIP and how their independent panel assess photographers here.
For more information on my work or to contact me regarding a shoot, please get in touch.