OPTIMISE YOUR BRAND PINTEREST AESTHETICNovember 6, 2020
Hello to all my fantastic clients and friends, I hope you are all well and have managed to stay on top despite current times. It has been a while since I posted here.
During this time I have been busy doing all I can to get your products and faces online safely. My first socially distanced shoot was back in May for The Telegraph, a very strange new normal.
I have been exploring Pinterest, which is long overdue, doing an online course in digital marketing, (I would highly recommend the Google Digital Garage courses.) and expanding my product photography services to include augmented reality (AR) ready 3D models. Head over to my Product Photography page where you can view the beautiful pendant pictured above in all the glory of AR.
Throughout this year I have been sharing valuable brand building insights in a thought leadership series with business specialists in the Surrey, Hampshire and Sussex area on various subjects.
As part of this, I have been speaking with Pinterest expert Paula, of Peak Your Pinterest and I am really excited to share her top 5 tips on optimising your brand Pinterest aesthetic. In these tips Paula shares ways you can use your brand and product photography to keep your profile on-brand. Paula works with busy businesses who need their Pinterest accounts managed and optimised to make the maximum impact and sales.
Over to Paula:
These easy tips will improve the aesthetic of your Pinterest Profile in minutes, so that you get more quality followers and increase the monthly clicks to your website.
1. “Best of” board: As a content creator, you should have a board dedicated only to your content. Your “Best of” will be the first board space so that visitors to your profile will see it straight away.
2. Board Cover: If you have a brand colour theme running through your website, Instagram and Facebook, etc., you can quickly get this in Pinterest too.
A lot of people design board covers, but although they are pretty, I feel this is a waste of time, and you can get the same effect by using pins that echo your colour theme.
To select or change a cover, click the change button next to Cover, then you can scroll through the pins that you have in your board and choose the best one.
You can also move the pin about to get in the right position, as sometimes it can cut some words off, as it’s only a small box that shows (340 x 340px).
3. Secret Boards (Hide personal boards or those not relevant to your niche): If you’ve changed your account into a business account, then sometimes the boards you initially set up are not in keeping with your brand and what you promote.
So instead of deleting your board (which I recommend that you never delete boards). Make them secret.
So, if you are a fashion blogger, you wouldn’t want a board that was on something personal to you, such as the interior design of your home, for instance.
To hide a board is straightforward:
1. Select the board you want to hide
2. go into the edit board settings
3. click the visibility settings to hide the board
4. press save
Voilà a secret board, which will then only be seen by you at the bottom of your board lists.
So, you will still be able to add pins to it, but it will not show up on your profile when visitors look through your boards.
4. Select featured boards: When you first enter your profile page on Pinterest under the row of options Overview, boards, etc., you have set up a featured boards section.
To set this up, go into your settings (the three dots at the top right-hand corner of the page)
Go to edit profile, scroll to the bottom, and you can edit the board/boards you would like to feature. You are allowed up to 5 featured boards, which will then scroll through each board on your profile. The most important board you need to feature is your “Best Of” board, so it will be front and centre when you have visitors to your profile.
5. Update cover images: On your profile page at the top, you can change the boards that show up. So, if you click on the edit icon on the top right-hand corner, you can either select a featured board and if you have a lot of content in your “best of” board, I would suggest you use that one. Especially if you use your board, you can keep the colour scheme of your brand. Or the other selection is Featured Pins: either latest pins or recent activity.
Huge thanks to Paula for these brilliant tips. I hope this article has provided some new things you can action immediately to help maximise the exposure of all your brilliant content, let me know how you get on. It certainly has for me, I will be doing a to pin promoting this very post. If you would like more tips from Paula head over to her Blog where you can sign up for a free 12 page Ultimate Pinterest Profile Guide.
I am very much looking forward to sharing more brand building pointers in the coming months. Keep an eye out for my next journal entry by following me on Instagram / LinkedIn and now Pinterest too.
Head to my Home Page to find out more about my work or contact me to if you would like to discuss photography for your brand.